| Title | : | Beyond Branding : How The New Values of Transparency and Integrity are Changing the World of Brands | | Author | : | Ind, Nicholas (Ed.) | | Year of Pub. | : | 2003 | | Publisher | : | Kogan Page Limited | | Place | : | London | | Pages | : | Xviii, 236p. | | ISBN | : | 0749442123 | | Call No | : | WM 658.827 IND | | Form | : | Book | | Language | : | English | | Accn No | : | BK005909 | | Subject | : | Brand ; Management ; Marketing |
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