| Title | : | Branded Entertainment : Product Placement & Brand Strategy in The Entertainment Business | | Author | : | Lehu, Jean Marc | | Year of Pub. | : | 2007 | | Publisher | : | Viva Books Pvt. Ltd.1 | | Place | : | New Delhi | | Pages | : | Vii, 266p. | | ISBN | : | 0749451513 | | Call No | : | WM 658.827 LEH | | Form | : | Book | | Language | : | English | | Accn No | : | BK005901 | | Subject | : | Advertising ; Brand ; Marketing ; Placement ; Product |
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