| Title | : | Building Brands, Building Meaning : A Guide to Increasing The Financial Value of Brands Through Building Positive Meaning | | Author | : | Kompella, Kartikeya | | Year of Pub. | : | 2006 | | Publisher | : | Viva Books Pvt. Ltd.1 | | Place | : | New Delhi | | Pages | : | 134p. | | ISBN | : | 8130903393 | | Call No | : | WM 658.827 KOM | | Form | : | Book | | Language | : | English | | Accn No | : | BK005886 | | Subject | : | Brand ; Management ; Marketing |
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