| Title | : | Brand Failures : The Truth About The 100 Biggest Branding Mistakes of All Time | | Author | : | Haig, Matt | | Year of Pub. | : | 2011 | | Publisher | : | Kogan Page Limited | | Place | : | London | | Pages | : | Xiv, 242p. | | ISBN | : | 074946299X | | Call No | : | WM 658.827 HAI | | Form | : | Book | | Language | : | English | | Accn No | : | BK005880 | | Subject | : | Advertising ; Brand ; Management ; Marketing |
|
|
|
|
|
