| Title | : | Brand Immortality : How Brands Can Live Long and Prosper | | Author | : | Pringle, Hamish | | Year of Pub. | : | 2009 | | Publisher | : | Kogan Page Limited | | Place | : | London | | Pages | : | 320p. | | ISBN | : | 0749457015 | | Call No | : | WM 658.827 PRI | | Form | : | Book | | Language | : | English | | Accn No | : | BK005879 | | Subject | : | Advertising ; Brand ; Management ; Marketing |
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