Title:Communicating With the Multicultural Consumer : Theoretical and Practical Perspectives
Author:Mueller, Barbara
Year of Pub.:2008
Publisher:Peter Lang Publishing Inc.
Place:New York
Pages:Xxi, 328p. 9780820481197
ISBN:082048119X
Call No:WM 658.802 MUE
Form:Book
Language:English
Accn No:BK005829
Subject:Advertising ; Communication ; Consumer ; Ethics ; Marketing Management ; Market System ; Multiculturalism