| Title | : | Branding TV Principles and Practices | | Author | : | McDowell, Walter ; Batten, Alan | | Year of Pub. | : | 2005 | | Publisher | : | Focal Press | | Place | : | London | | Pages | : | X, 158p. | | ISBN | : | 0240807537 | | Call No | : | WM 384.5521 MCD | | Form | : | Book | | Language | : | English | | Accn No | : | BK005383 | | Subject | : | Television Broadcasting |
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