Title:Advertising and Promotion : An Integrated Marketing Communications
Author:Ahamad, Fardeen ; Ahamad, Zahra
Year of Pub.:2023
Publisher:Bio Green Books
Place:New Delhi
Pages:198p.; 9789389183887
ISBN:938918388X
Call No:WM 659.1 AHA
Form:Book
Language:English
Accn No:BK009121
Subject:Advertising ; IMC ; Marketing