| Title | : | Advertising and Promotions an IMC Perspective | | Author | : | Shah, Kruti ; D, Alen | | Year of Pub. | : | 2008 | | Publisher | : | McGraw Hill Education India Privated Limited | | Place | : | New Delhi | | Pages | : | 1020p. | | ISBN | : | 0070080313 | | Call No | : | WM 658.45 SHA | | Form | : | Book | | Language | : | English | | Accn No | : | BK009049;BK009048 | | Subject | : | Advertising ; Communication ; Marketing ; Sales Promotion ; Ventes Promotion |
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