Title:Advertising and Promotion : An Integrated Marketing Communications Perspective
Author:Belch, George ; Belch, Michael A. ; Purani, Keyoor
Edition:9th Ed.
Year of Pub.:2017
Publisher:McGraw Hill Education India Privated Limited
Place:New Delhi
Pages:Xl, 1064p.
ISBN:125902685X
Call No:WM 659.1 BEL
Form:Book
Language:English
Accn No:BK009056
Subject:Advertising ; Communication ; Marketing ; Sales Promotion