Title:Branded Content : The Fateful Merging of Media and Marketing
Author:Hardy, Jonathan
Year of Pub.:2021
Publisher:Routledge
Place:London
Pages:282p.
ISBN:113819042X
Call No:WM 658.827 HAR
Form:Book
Language:English
Accn No:BK008954
Subject:Branding ; Ethical Aspects ; Internet Marketing ; Internet Advertising ; Marketing ; Mass Media ; Moral ; Technological Innovations