| Title | : | Advertising Media Planning: A Brand Management Approach | | Author | : | Kelley, Larry D ; Sheehan, Kim Bartel | | Year of Pub. | : | 2015 | | Publisher | : | Routledge | | Place | : | New York | | Pages | : | 360p. | | ISBN | : | 0765640902 | | Call No | : | WM 659.1 KEL | | Form | : | Book | | Language | : | English | | Accn No | : | BK007727 | | Subject | : | Advertising ; Brand ; Marketing ; Media Planning |
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