Title:Advertising Theory
Author:Rodgers, Shelly (Ed.) ; Thorson, Esther (Ed.)
Year of Pub.:2012
Publisher:Routledge
Place:New York
Pages:Xxix, 614p.
ISBN:0415886627
Call No:WM 658.45 ROD
Form:Book
Language:English
Accn No:BK006508
Subject:Advertising