| Title | : | Campaign Planner : For Promotion and IMC | | Author | : | Sayre, Shay | | Year of Pub. | : | 2002 | | Publisher | : | South Western | | Place | : | Australia | | Pages | : | Iv, 172p. | | ISBN | : | 0324151977 | | Call No | : | WM 658.45 SAY | | Form | : | Book | | Language | : | English | | Accn No | : | BK006100 | | Subject | : | Advertising ; Media Planning |
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