Title:Brands Consumers, Symbols, Reaserch
Author:Levy, Sidney
Year of Pub.:1999
Publisher:Sage Publication
Place:New Delhi
Pages:Xvii, 590p.
ISBN:0761916970
Call No:WM 658.8243 LEV
Form:Book
Language:English
Accn No:BK006098
Subject:Advertisements ; Brand ; Management ; Marketing ; Qualitative Method