| Title | : | Brand Positioning : Strategies For Competitive Advantage | | Author | : | Sengupta, Subroto | | Edition | : | 2nd Ed. | | Year of Pub. | : | 1990 | | Publisher | : | Tata McGraw-Hill Publishing Company Ltd. | | Place | : | New Delhi | | Pages | : | Xiv, 297p. | | ISBN | : | 0070581592 | | Call No | : | WM 658.827 SEN | | Form | : | Book | | Language | : | English | | Accn No | : | BK006087;BK006088 | | Subject | : | Brand |
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