Title:Advertising Account Planning : A Practical Guide
Author:Kelley, Larry D ; Judgenheimer, Donald W
Year of Pub.:2009
Publisher:Reference Press
Place:New Delhi
Pages:Viii, 156p.
ISBN:8184050534
Call No:WM 659.1 KEL
Form:Book
Language:English
Accn No:BK005982;BK005983
Subject:Advertising ; Brand ; Management ; Market