| Title | : | Advertising Management | | Author | : | Batra, Rajeev ; Myers, John G ; Aaker, David A | | Edition | : | 5Th Ed. | | Year of Pub. | : | 2009 | | Publisher | : | Dorling Kindersley India Private Limited | | Place | : | New Delhi | | Pages | : | 768p. | | ISBN | : | 8177588508 | | Call No | : | WM 659.1 BAT | | Form | : | Book | | Language | : | English | | Accn No | : | BK005980;BK005981 | | Subject | : | Advertising ; Management |
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