| Title | : | Advertiser Funded Programming V/S Sponsored Event (A Study on the Impact for a brand) [Dissertation and Project Works] | | Author | : | Iyer, Vinay Kamal ; Gupta, Ravi (Guide) | | Year | : | 2011 | | Category | : | DAPR | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0087 | | Pages | : | 53p. | | Subject | : | Advertising ; Dissertation ; Marketing ; MBA ; Project Report ; Sponsorship |
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