Title:Alternative Reality Gaming (ARG) : An Effective Film Interactive Marketing Strategy [Dissertation and Project Works]
Author:Naskar, Riya ; Chinchlikar, Chaitanya (Guide)
Year:2010
Category:DAPR
Form:Book
Language:English
Accession Number:TH0063
Pages:72p.
Subject:Dissertation ; Games ; Marketing ; MBA ; Project Report ; Reality