| Title | : | An investigative study on the Effect of Television Promotion on Social Media adn its Impact on the Initial Viewership of new shows | | Author | : | Mathew, Richie P ; Thomas, Sharon (Guide) | | Year | : | 2012 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0617 | | Pages | : | 113p. | | Subject | : | D i s s e r t a t i o n ; S o c i a l M e d i a ; T e l e v i s i o n ) ' |
|
|
|
|
