| Title | : | Studying Product Placement as a Strategic Tool to Reduce Cost | | Author | : | Parthasarathy, Shruti ; Khan, Samar (Guide) | | Year | : | 2012 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0606 | | Pages | : | 92p. | | Subject | : | D i s s e r t a t i o n P°=° |
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