| Title | : | The Growing Importance of Events as a Marketing Communication tool for Films | | Author | : | Singh, Amandeep ; Thomas, Sharon (Guide) | | Year | : | 2010 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0588 | | Pages | : | 48p. | | Subject | : | D i s s e r t a t i o n ; E v e n t ; M a r k e t i n g e ) ™Ďa° # C h o p r a , A d i t i ; P u r i |
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