| Title | : | A Study to Find out the Impact of Buzz Marketing Movie-Going Decisions of young Adults | | Author | : | Luthra, Mansi ; Chakravarti, Neil (Guide) | | Year | : | 2011 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0558 | | Pages | : | 55p. | | Subject | : | D i s s e r t a t i o n ; M a r k e t i n g ; I W h i t e w a s h i n g i n t h |
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