| Title | : | A study on how Newsjacking helps in Increasing Brand Value & Awareness | | Author | : | Sagar, Himanshi ; Chandrashekhar, Vidhya (Guide) | | Year | : | 2016 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0465 | | Pages | : | 38 p. | | Subject | : | B r a n d ; D i s s e r t a t i o n ; N e w s ; V a l u e éÎa° ! P r e m , P e a r l ; P u r i , R a h u l |
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