| Title | : | Product Placement in Bollywood Industry Influencing the Buying Behavior of the Consumer | | Author | : | Mehta, Aekal ; Sen, Somnath (Guide) | | Year | : | 2016 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0456 | | Pages | : | 57 p. | | Subject | : | B o l l y w o o d s ; C o n s u m e r B e h a v i o u r ; D i s s e r t a t i o n ; I n d u s t r y ; P l a c e m e n t ; P r o d u c t 44006900730073006500720074006100740069006F006E0020003B002000460069006C006D000000D05C4505B004020001000000110000006C006100740069006E0031005F00 |
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