| Title | : | Role of Humor in Advertising and in Shaping Brand Image : A Content Analysis of "Bingo Mad Angles" Compaign | | Author | : | Sharma, Ankit ; Upadhyay, Meenakshi (Guide) | | Year | : | 2016 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0448 | | Pages | : | 21p. | | Subject | : | A d v e r t i s i n g ; B r a n d ; D i s s e r t a t i o n ; H u m o r ; I m a g e s ÿ ÿ ÿ ÿ ÿ ÿ ÿ ÿ ÿ ÿÿÿ ÿ þ ÿ ÿ ÿ ÿ ÿ |
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