| Title | : | The Length Effect the Repetition Frequency Effect and the Moment Effect of the Passage of the Passage of the Product or of the Brand during a Television Spot on the Advertising Message | | Author | : | Karande, Raj ; Upadhyay, Meenakshi (Guide) | | Year | : | 2014 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0432 | | Pages | : | 44 p. | | Subject | : | A d v e r t i s i n g ; B r a n d ; D i s s e r t a t i o n ; E f f e c t s ; F r e q u e n c y ; P r o d u c t ; T e l e v i s i o n |
|
|
|
|
