Title:How can Advertisers Benefit from the Consumer's Emotional Attachment to their Mobile Phone to Improve Mobile Advertising (for to the Mutual benefit of Companies and Consumers)?
Author:k, Sumedha ; Puri, Rahul (Guide)
Year:2014
Category:Thesis
Form:Book
Language:English
Accession Number:TH0430
Pages:50 p.
Subject:Advertising ; Dissertation ; MobileñÏa° k, Sumedha ; Puri, Rahul (