| Title | : | How Consumers React to Humour in Advertising? | | Author | : | Ghag, Nikita ; Rao, Nikhil (Guide) | | Year | : | 2015 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0399 | | Pages | : | 34 p. | | Subject | : | A d v e r t i s i n g ; C o n s u m e r ; D i s s e r t a t i o n ' @óa ¾F Øg3 ÿÿÿÿ |
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