| Title | : | Content Analysis Study of Indian TV Commercials ADS on the basis of Emotional and Rational Appeals in Advertising | | Author | : | Solanki, Gautam ; Rao, Nikhil (Guide) | | Year | : | 2015 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0394 | | Pages | : | 38 p. | | Subject | : | A d v e r t i s i n g ; D i s s e r t a t i o n ; T e l e v i s i o n @óa° ' 8 5 8 ( O E M - M u l t i l i n g u a l L a t i n |
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